🔍Research methodology:
Research methodology involved conducting interviews with a diverse range of individuals, from wholesale shopkeepers to household consumers, to uncover insights into their purchasing habits and preferences. By using open-ended questions, I aimed to minimize biases and gain a comprehensive understanding of the varied user base.
🎯 Target Audience:
● Wholesale and retail shopkeepers
● Households
● Teenagers
● Students
● Wholesale and retail shopkeepers
● Households
● Teenagers
● Students
💭 Before Research Bias:
Initially perceived wholesale product stores as primarily utilized by retail shopkeepers, leading to a limited understanding of the diverse user base.
❓️My Interview Questions:
1. Can you describe your typical purchasing habits for snacks and other products?
2. What factors influence your decision to purchase products in bulk?
3. How important are discounted prices and special offers in your purchasing decisions?
4. Can you walk me through your experience with wholesale product stores, including any challenges or benefits you've encountered?
5. How frequently do you stock up on snacks and other items, and how do you manage inventory in your store or household?
Low- fidelity mockups
